Multiplying advertising opportunities

Adaptek connects your video inventory to multiple ad demand sources through a single independent OTT, FAST and CTV monetization platform.

One integrationMore inventoryMore demand sourcesMore revenue

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Екосистема Adaptek: TV Groups, OTT TV Services, SSAI Solution, Sales Houses, DSP & Trading Desk

FAST channels live: 31
FAST channels live
channels connected to SSAI: 200+
channels connected to SSAI
ad platforms at once: 3
ad platforms at once
support markets & languages: 6
support markets & languages

01Value

One integration — more opportunities

Adaptek turns video streams into managed ad inventory and connects it to demand sources.

More inventory

Live, VOD, Catch-up, FAST and overlays become managed ad inventory.

More demand sources

Direct, Google Ad Manager, DSP and Programmatic — at once, from one integration.

€

More revenue

Higher fill, transparent reporting and a faster route to market.

02How it works

How Adaptek connects inventory and demand

One integration with Adaptek opens up several monetization scenarios and several demand sources.

Adaptek is an independent monetization layer between your inventory and demand. We activate OTT / IPTV streams through standardized APIs and connect ad networks, DSPs and programmatic — without being an ad agency or network.

1
Content / OTT platform
Live, VOD, Catch-up, IPTV, FAST
2
Adaptek
Server-side insertion, personalization, managed monetization
3
Demand sources
Direct, Google Ad Manager, DSP, Programmatic, partner networks
4
Personalized ads → revenue
CTV, Web and Mobile with no front-end rework

HLSMPEG-DASHSCTE-35VASTVMAPSIMIDOpenRTBFASTAPI

03Solutions

Adaptek solutions for video inventory monetization

A clear outcome for every side of the market.

New signal monetization without replacing playout.

Ad inventory structureWe build an ad-unit structure for every inventory type to organize placements and cover every available format.
Connection to Google's ecosystemWe bring inventory into Google via GAM 360 and AdX with demand from DV360, CM360 and Google Ads.
SSAI after any playoutWe connect server-side ad insertion without replacing your broadcast infrastructure.
Ad marker handlingWe work with standard SCTE-35 and convert QR codes and DTMF signals into standard markers.
Monitoring and fillWe track inventory views and ad-break fill in real time.
Statistics your wayDirect access on the SSAI.TV portal, via API, or in a Programmatic ad network.
Tracking and SIMIDServer-side impression tracking or client-side trackers, with interactive SIMID support.
Video proof of impressionsWe provide a video record of creatives actually appearing on air.

04Platform

SSAI as the core of the monetization platform

SSAI is Adaptek's technology core for seamless OTT / CTV monetization. Around it sits a set of solutions that multiply inventory.

Core

SSAI.TV

Server-side insertion of personalized ads into Live and VOD. Ads work correctly on Smart TV, STB, Web and Mobile with no complex front-end rework.

ssai.tv

Inventory

FAST channels

Launch linear channels from VOD libraries or ready content, then monetize via SSAI.

Signal

Automatic SCTE-35 markers

Convert QR / DTMF / visual or audio cues into standard SCTE-35 signals to connect channels to SSAI.

Self-service

AdStart

A CSAI/SSAI video player, video analytics and a self-service cabinet for small and medium business.

adstart.tv

Demand

GAM 360 · MCM

Monetize via Google Ad Manager 360, Ad Exchange and the Multiple Customer Management program without your own Google contract.

Formats

Overlays & interactive

Personalized overlays, banners and interactive ad formats for OTT / CTV.

05Results

Launch examples

Problem → solution → result.

Channels without SCTE-35

Problem: Connect Star Cinema / Star Family channels that have no SCTE-35 markers; the break start is signaled by a QR code in the content.
Solution: We built a QR scanner at the OTT provider's input: on detection it reads the payload and sets a standard SCTE-35 marker.
Result: The channels were successfully connected to SSAI.

FAST broadcast on YouTube

Problem: A rights holder requested broadcasting playlists as live streams with ads on YouTube.
Solution: We used Adaptek's Fast Channel Factory with a GAM connection and external-worker transcoding; analytics collected via API.
Result: The channel was prepared to scale the broadcast model.

Inventory across 3 DSPs + AdX

Problem: Connect OTT inventory to three DSPs with top-up monetization on the AdX exchange.
Solution: We applied the SSAI.TV multiDSP module: it polls DSPs in sequence during a break and guarantees at least one creative; GAM as the base DSP with AdX fallback.
Result: All servers connected over VAST; GAM closes the chain with an AdX fallback.

Video proof for a sales house

Problem: A sales house needed to collect video proof of ads shown to viewers.
Solution: On top of AdStart.tv we built an automated service that records video proof of impressions across OTT platforms and channels.
Result: An automated recording pipeline with access tiers: sales house — agency — brand — product.

Figures are updated as launches progress.

06Partners

Partners and clients

Adaptek works with OTT platforms, TV channels, ad networks and measurement providers.

07About

An independent monetization platform, not an ad network

Adaptek is a Ukrainian Ad-Tech company (since 2021). We give OTT / IPTV providers, TV channels and media groups the technology and integration to monetize video streams: server-side ad insertion, standardized APIs and transparent reporting.

Adaptek is not an ad agency or network — we are a neutral layer between inventory owners and demand sources: we activate OTT / IPTV inventory and connect it through standardized APIs to ad networks, DSPs, programmatic and independent measurers. The name ADAPT stands for Agility, Designation, Alignment, Participation, Trust.

OTT providers · IPTV operators · TV channels · media groups · FAST platforms · sales houses · ad partners

Adap-Tech Solutions OÜ

Counterparty to Google contracts (GAM 360, Ad Exchange, MCM)

Tallinn, Estonia

Adapt Tech LLC

Operating office of the Adaptek brand

Kyiv, Ukraine

08FAQ

Frequently asked questions

What is SSAI and why is it better than client-side insertion (CSAI)?

SSAI (Server-Side Ad Insertion) stitches ads into the stream on the server — unlike client-side insertion (CSAI), which relies on the player's ad libraries. Ads work correctly on Smart TV, STB, Web and Mobile with no complex player rework and with less reliance on the client environment.

Do we need to change our playout or CDN?

No. Adaptek integrates with your existing transcoding, content delivery and OTT infrastructure and works with standard SCTE-35 markers — creating them from QR / DTMF when needed.

Which ad platforms do you work with?

Direct campaigns, Google Ad Manager, AdX, DV360, partner DSPs and Programmatic — one integration opens several demand sources at once.

Which stream formats are supported?

HLS and MPEG-DASH for Live, VOD, Catch-up and IPTV; ad formats via VAST / VMAP, including interactive SIMID.

What does reporting look like?

Per-impression detail — time, platform, ad system, channel, creative, OTT provider — on the SSAI.TV portal, via API, or in the ad network. Video proof of impressions is available on request.

Can we start without our own Google contract?

Yes. Through the MCM (Multiple Customer Management) program you get access to Google demand without your own contract and with no minimum traffic threshold.

How long does launch take?

Adaptek gets you to market faster, without months of in-house SSAI, ad logic, reporting and demand-partner integration work. Typical onboarding is 2–4 weeks.

09 · Contact

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In the brochure: platform capabilities, integration scenarios, demand sources, launch examples and base cooperation models.