Monetize video inventory
CTV, Web & Mobile with Adaptek
SSAI, is a technology that allows advertising to be inserted into the video stream of an online television provider (OTT), usually a TV channel, but can also be a movie/video on demand. Insertable advertising is personalized for the viewer, dynamically managed on the server side. Advantages of SSAI over other technologies: independence from the front end, bypassing any ad-block means, advertising personalization, quality control and legality of advertising. The technology works with labels according to the SCTE35 standard
The Adaptek solution provider receives the initial (original) stream from the OTT provider, searches for the marked insertion location (which the TV channel has identified with SCTE-35 tags) and inserts into them the advertising received from the Advertiser. From this it follows that the technology works only in simultaneous interaction on the part of 3 participants, each of which must be represented by at least one company:
Technology of creating channels for broadcasting inside OTT platforms, provided they are monetized using SSAI technology
Technologies for the recognition of special images or audio tags in the TV channel, which are further transformed into standard SCTE-35 tags, which provides the ability to connect this channel to SSAI technology
SSAI technology connection after any playout (processing of both standard SCTE-35 tags and transformation of QR images and DTMF audio tags into standard ones)
Channel insertion on the side of OTT and IPTV providers
Monitoring of inventory and filling of advertising blocks
Obtaining statistics in a convenient way, to choose from: direct access on the portal SSAI.TV, in the meter cabinet, or in the advertising network Programmatic (Admixer, etc.)
Integration with independent external meters via API or using tracking pixel (Gemius, BigDataRating, etc)
Reporting with detail of the presentation to each commercial to each individual viewer, hourly, for the selected date range, with aggregation and filtering by OTT, advertising platforms, etc.
Validation of advertising creatives
Monitoring of inventory and filling of advertising blocks
Personalization of advertising for TV viewers based on geolocation (city/region), device data, context, and data from the provider
Flexible pricing - fixed, number of insertions, duration of ad impressions, etc.
Integration with independent external meters via API or using tracking pixel (Gemius, BigDataRating, etc)
Obtaining statistics in a convenient way, to choose from: direct access on the portal SSAI.TV, in the meter cabinet, or in the advertising network Programmatic (Admixer, etc.)
Reporting with detail of the presentation to each commercial to each individual viewer, hourly, for the selected date range, with aggregation and filtering by OTT, advertising platforms, etc.
Individual encoding of commercials for the needs of the client's player
Tools for validating advertising creatives
Manage advertising campaigns and agreements with partner DSPs, using 3d party data, convergence of TV and online advertising, etc.
Creating FAST channels to order
Connection with SSAI to advertising networks both TV channels and special streams: live streams, VOD, catch-up
Obtaining statistics in a convenient way, to choose from: direct access on the portal SSAI.TV, in the meter cabinet, or in the advertising network Programmatic (Admixer, etc.)
Reporting with detail of the presentation to each commercial to each individual viewer, hourly, for the selected date range, with aggregation and filtering by OTT, advertising platforms, etc.
Individual encoding of commercials for the needs of the client's player
Monitoring of inventory and filling of advertising blocks
Front end modification is not required
Transparent for browser ad blocker solutions
Adaptation of advertising to the parameters of the player and the original video stream, sound normalization
Personal advertising playlist is formed online for each individual block
Does not need to change the processes of OTT providers (transcoding, protection, content delivery, etc)
Reports and independent measurement make inventory fraud impossible
Ukraine, 03067
city of Kyiv
Prospekt Peremohy, 53
BC “AVENUE”
“ADAPT TECH” LLC
code 43968990
VAT payer
+38 050 331 52 16
office@adaptek.tv
