Adaptek is a Ukrainian innovative IT company operating in the Ad Tech sector since 2021 and specializes in solutions for advertising integrations for OTT/IPTV providers.

The company's business model consists of providing only tools (technical solutions) for the integration of various advertising market participants, in particular TV Channels, online video providers (OTT/IPTV), and advertising networks. The company is not an advertising agency or advertising network - in Programmatic terms, it is an SSP (server-side -platform) that activates OTT/IPTV inventory and does not “see” the content of transactions or auctions. From the OTT side, the company only receives those requests that the OTT providers send from their viewers. Thus, the company has connectors (standardized ARIs) for equal access to all interested parties and fair filling of all provided inventory (i.e. man-blocks) with advertising demands (video materials): independent meters (in particular BigDataRating), DSP and Programmatic networks using OpenRTB to obtain demandou, connection of OTT providers to receive inventory.

The word ADAPT, which gave the name of the company stands for Agility, Designation, Alignment, Participation, and Trust - based on the concept of managing teams to create products in crisis conditions.